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9/11 Hijacker Mohamed Atta: The New Face of Auto Insurance

The Arizona debate was complete.  There I was, checking some Tweets and taking a last look at Facebook before I went to bed.  But before I closed my notebook, I noticed an oddly familiar face staring back at me from the right margin of my Facebook page, in the form of a Facebook-approved advertisement.

His eyes are deeply set; his black hair sits atop his squarish shaped head opposed by his well-defined square jaw.  I knew his face, I’d seen him before, it had been a while, but where?  It was Mohamed Atta, the ringleader of the 19 hijackers who killed 2,977 people on the morning of September 11th, 2001.

Side-by-Side image of Facebook advertisement and Mohamed Atta Wikipedia page

You are probably asking the same question I was, “why is he on my page and what could this advertisement be for?”  Not online courses on terrorism, not for some security product, or not as an advertisement for employing a government job to help stop the next Mohamed Atta.  Rather, it was apparently an advertisement for, an online insurance company that urges “drivers in Texas who drive less than 35 miles a day” to “read this.”  Did I fail to mention it wasn’t just a picture of Mohamed Atta, but a picture of Mohamed Atta imposed upon a Texas Drivers License.

Yes, the face of the 9/11 hijackers, the unfriendly face that commandeered an aircraft with 87 souls on board (not including the other four hijackers), the man whose mouth uttered the words “we have some planes, just stay quiet and you will be okay,” the eyes that acquired the north World Trade Center tower, were being advertised for car insurance.

I began to doubt myself, no way would an insurance company use a common picture of an easily recognized terrorist who led the most horrific attacks in American history barely more than a decade ago in an advertisement, much the less copy and paste the picture onto a Texas drivers license.  I used the wonders of the internet, searched for “Mohamed Atta,” clicked the Wikipedia Link, and confirmed my suspicion.   Just to be sure, I searched for “Mohamed Atta pictures” and found the same dead eyes staring back at me in every picture I found – it was him.  Though the image in the advertisement was a bit fuzzy, it is clear – the eyes, his hair, the shape of his head, his chin, the larynx and the shadows it cast on his neck, the black shirts collar, the shadow on the white back ground; no question about it – it is him.

Mohamed Atta is the face in the advertisement for InsuranceSavings, an insurance company found at the aforementioned website with a listed address at a P.O Box in Hollywood, Florida.  I searched the website and could not find the same picture on their official website; fortunately I had used the “print screen” feature on my computer and saved the full screen and then zoomed in on the advertisement itself.

Was there some intent in choosing the image they used?  If so, why?  What ulterior motive could an insurance company have for using Mohamed Atta?  It doesn’t make sense; it is not like Mohamed Atta photos in advertising are a common occurrence, a standard clip art photo, or a default image programmed into Photoshop or any other software that I know of.  It is obvious this photo was sought out and intentionally pasted onto an image of a driver license.  At least they blurred out the name on the drivers license.

This morning I heard from an attorney representing the company, who informed me that the company is “conducting a full investigation.”  He asked for more information, which I willingly divulged, and I told him the same story I just presented to you.  After sharing the images with him, he said “the company has pulled all advertisements and other than that I can’t make any comment.”

I recalled the month I spent as a member of the Army Old Guard at the Pentagon following 9/11 doing rescue and recovery operations, separating pieces of building, plane and personal effects into separate piles, and organizing the mass amounts of funerals to be conducted in Arlington National Cemetery.  Granted, private companies are free to do as they like, but what advertising genius would choose Mohamed Atta to place on a drivers license?  What is next, Osama bin Laden for Mitchum Mens Smart Solid?  Maybe Anwar al-Awlaki for Mr. Pib?

Kenneth Depew :: University of St. Thomas :: Houston, Texas :: @DepewK

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29 Responses

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  1. Unquestionably imagine that that you stated.
    Your favorite justification appeared to be at the internet the simplest factor to take into accout of.
    I say to you, I certainly get annoyed while people consider worries that they plainly do not recognize
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  2. joe freemon
    Feb 27, 2012 - 09:49 PM

    Was this his pilot’s lisence? What insurance company did he have on those planes?

  3. Mitchell Porter
    Feb 26, 2012 - 11:35 AM

    I have a theory about how this happened… Recently I stumbled across the CV of Manmohan Singh, prime minister of India, online.

    It’s weird that the head of India’s government has a CV on his official website, but whatever.

    Then I noticed, by searching for occurrences of this url on other pages, that the CV is reproduced at a number of sites offering CV templates.

    Evidently the people who make those sites have just done a search for “CV”, found some real CVs, and copied them onto their sites, as real-life examples of a CV.

    So I think something analogous is at work here. Atta’s license is duplicated in several places on the web, because it’s a historical and evidential document. Meanwhile, some idiots at an auto insurance company went looking for images of driver’s licenses to use in their ads… Possibly they were so obtuse they didn’t even recognize who Atta was, or perhaps, like spammers and other sub-sociopathic desperados, they thought it was cool or usefully shocking to use Atta’s image. Either way, that’s my theory – that Atta’s license turned up in an image search and they decided to use it.

    • Gary Rumain
      Feb 26, 2012 - 09:37 PM

      You’d need to prove that by finding the image yourself and citing a link to it. Otherwise, it’s just speculation.

      • Mitchell Porter
        Feb 28, 2012 - 12:56 PM

        Good, skeptical suggestion… Search ‘florida drivers license’ at Google Images and Atta shows up at least twice, along with another terrorist (Shukrijumah).

  4. spike
    Feb 25, 2012 - 03:38 AM

    Keep up the good work…..don’t let the bastards get you down!

  5. Concerned Citizen
    Feb 25, 2012 - 03:24 AM

    Because the photo was recognizable and the person a foreigner and dead, it was used. You can bet it garnered a good click through rate due to the “I know this person from somewhere” feeling people had when they saw the ad.

  6. CrypticCon
    Feb 24, 2012 - 09:09 PM

    I saw this story linked on and they currently have a google ad running across the top of their page for a mortgage company that has an obvious homeless man as the face of their company. I have seen these type of weird ads for the last two years, where a face is used in an ad that really makes no sense with what the ad is selling. Keep an eye out, and you will come across them daily. Is it a hack? A google joke?

    • Gary Rumain
      Feb 26, 2012 - 09:39 PM

      Most of the stuff on their site is a joke. It’s probably a fake ad they put it.

      However, I note that there’s a facebook like widget on the upper left here. 😉

  7. cindy murphy
    Feb 24, 2012 - 07:19 PM

    End Obama’s reign…

    • Dave
      Feb 25, 2012 - 11:49 AM

      Ha, so this is Obama’s fault too? Do you blame him when it rains?

  8. Joe
    Feb 24, 2012 - 05:35 AM

    I noticed this in February 2010 in an advertisement for auto insurance in Michigan, only it was a Michigan drivers license with Atta’s picture on it. I was so taken a back by it, that I saved the picture. It’s been going on for at least 2 years.



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