The Obama Campaign’s Attempt to Reach Women

Just when I thought the Obama campaign ads couldn’t get any worse, I came across this gem featuring an actress I’ve never heard of from a show I never care to see. The ad features Lena Dunham discussing her “first time” voting, but the ad’s sexual innuendos are disturbingly clear. It compares voting for the first time to losing one’s virginity:

“Your first time shouldn’t be with just anybody. You want to do it with a great guy. It should be with a guy with beautiful … somebody who really cares about and understands women…my first time voting was amazing. It was this line in the sand. Before I was a girl. Now I was a woman. I went to the polling station and pulled back the curtain. I voted for Barack Obama.”

Frankly, I’m repulsed. This is a blatant —though not the first— attempt by the Obama campaign to appeal to women by way of issues like government subsidized contraception and abortion. Women are being used and exploited as sexual objects in need of government coddling. All women—not just conservatives—should be frustrated, if not angered, that the campaign for a president who claims to be so “pro-woman” (an annoying and falsified label in itself) is reducing women to only their sexuality in an effort to get votes.

However, we’ve seen it all before. Earlier this year I wrote an article about an ad that victimized and scared women into voting for Barack Obama. According to that ad, it’s a “scary time to be a woman” because candidate Mitt Romney is pro-life and thinks women should pay for their own contraceptives. Just recently a few overzealous Hollywood personalities collaborated and came up with an ad that said Mitt Romney would, among other things,“defund Planned Parenthood,” and my personal favorite, Romney himself would “overturn Roe v. Wade.” Romney would pull government funding from Planned Parenthood. Also, I’m not sure if these Hollywood celebs ever took a civics class but a president can’t single handedly “overturn” a Supreme Court decision. Additionally, earlier this month, a photo was posted on the Obama campaign Tumblr account reminding women to “Vote like your lady parts depend on it.” The caption read, “Because they kinda do.”

Yet for a campaign that concerns itself so much with “women’s issues,” women in the White House are paid significantly less than men, and reportedly subject to a hostile work environment. Ironic.

The “war on women” is not coming from those who believe life is sacred and that if one wants birth control, they should pay for it themselves. It’s coming from those who find it acceptable to devalue women to the level of being objects for sexual gratification. The only way the Obama camp is attempting to get the female vote is by promoting abortion and free birth control. It’s degrading that the Obama campaign thinks the only way to reach female voters is an appeal to sexuality. I’d like to tell the President and the campaign something: women are not identified solely by their sexuality. Women are college students needing employment, women are business owners nervous about the economy, and women are mothers wanting opportunity for their children. It would be wise to abandon the obsession with women’s reproductive health (which is getting boring, and a little weird, to be honest) and focus on issues that are actually more pressing issues to women. Like jobs. The economy. National security. Oh, and Libya.

Thankfully, Steven Crowder provided some comic relief from this campaign drudgery with his parody of the Lena Dunham ad. Liberals will most likely think the original ad is a riot—however I’m highly offended at the campaign’s continued exploitation of women when they are clearly playing upon scare tactics and emotional appeals to get votes. When a campaign runs on Big Bird and “binders,” and the President calls his opponent a “B.S’er,” one cannot expect a high level of maturity or class.

Sarah Hinds | Webster University | @Sarah_Hinds76 

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6 Responses

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  1. JezabelleDisreali
    Oct 30, 2012 - 09:21 PM

    How narrow minded to think that birth control makes women sex objects. Birth control does not mean a woman will go out and immediately have sex (though if she wants to, let her good times rock and roll). Affordable birth control means that I don’t have to choose between being intimate with Mr. Disreali or paying for groceries. It means that I have a choice to choose which method I want to use–hormonal pill, IUD, Paraguard, the quarterly shot based on my own health and preferences (no more shots than necessary for me, thank you very much).

    It is a scary time to be a woman. Planned Parenthood is resource beyond all resources, they offer well woman checks, they helped me find someone who will give me an IUD with out having had children, and (let this stick in your craw) they helped protect and help a woman I know keep her child when her fiance kept trying to get her to abort it. Romney wants to take that away. He and his sad-bot Ryan don’t realize that birth control allows women to control their reproductive options. That women who can stay in the work force rather than being forced to carry a fetus to term are good for the economy. That it’s ungodly expensive to raise children, and a woman shouldn’t be forced to have more than she can care for.

    This is an economic issue, this is a terrifying time to be a woman, and in all honesty you’re making a mountain out of a molehill with the Lena Dunham ad. It was funny (she’s a comedian) and it brings up good points about why Obama is good for America, its economy, and its women.

    • Joshua Cunninham
      Oct 31, 2012 - 04:22 PM

      I’m afraid he’s not, madame.

      • Matthew
        Oct 31, 2012 - 09:38 PM

        You are wasting your time. With high unemployment, Fast and Furious, Benghazi, Obamacare, Obama’s association with militant Muslims, openly and blatantly going against this country’s interests when it comes to energy and national defense, what is she yapping about? Birth control.

        She should be grateful being incredibly stupid can’t keep you from voting.

      • Joshua Cunninham
        Nov 02, 2012 - 10:17 PM

        So she stupid if she doesn’t want the government to pay for things and insult her by saying she’s only as good as her lady part….well, that says a lot about so-called tolerant people who are pretty mindless themselves.

      • Chelle
        Nov 15, 2012 - 12:32 AM

        Ah yes because having children doesn’t impact someone’s finances at all.

        High unemployment and what’s Sarah Hinds complaining about? Birth control.

  2. Christopher Rushlau
    Oct 29, 2012 - 09:59 PM

    Oh, and Israel. Where separation of church and state and equal treatment of the law are the ideology of the enemy. Why does the Israel movement have so much influence in the US? What are the 99% afraid of? It does seem we’ve failed massively in raising children with any self-confidence.


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