The Obama Campaign’s Attempt to Reach Women

Just when I thought the Obama campaign ads couldn’t get any worse, I came across this gem featuring an actress I’ve never heard of from a show I never care to see. The ad features Lena Dunham discussing her “first time” voting, but the ad’s sexual innuendos are disturbingly clear. It compares voting for the first time to losing one’s virginity:

“Your first time shouldn’t be with just anybody. You want to do it with a great guy. It should be with a guy with beautiful … somebody who really cares about and understands women…my first time voting was amazing. It was this line in the sand. Before I was a girl. Now I was a woman. I went to the polling station and pulled back the curtain. I voted for Barack Obama.”

Frankly, I’m repulsed. This is a blatant —though not the first— attempt by the Obama campaign to appeal to women by way of issues like government subsidized contraception and abortion. Women are being used and exploited as sexual objects in need of government coddling. All women—not just conservatives—should be frustrated, if not angered, that the campaign for a president who claims to be so “pro-woman” (an annoying and falsified label in itself) is reducing women to only their sexuality in an effort to get votes.

However, we’ve seen it all before. Earlier this year I wrote an article about an ad that victimized and scared women into voting for Barack Obama. According to that ad, it’s a “scary time to be a woman” because candidate Mitt Romney is pro-life and thinks women should pay for their own contraceptives. Just recently a few overzealous Hollywood personalities collaborated and came up with an ad that said Mitt Romney would, among other things,“defund Planned Parenthood,” and my personal favorite, Romney himself would “overturn Roe v. Wade.” Romney would pull government funding from Planned Parenthood. Also, I’m not sure if these Hollywood celebs ever took a civics class but a president can’t single handedly “overturn” a Supreme Court decision. Additionally, earlier this month, a photo was posted on the Obama campaign Tumblr account reminding women to “Vote like your lady parts depend on it.” The caption read, “Because they kinda do.”

Yet for a campaign that concerns itself so much with “women’s issues,” women in the White House are paid significantly less than men, and reportedly subject to a hostile work environment. Ironic.

The “war on women” is not coming from those who believe life is sacred and that if one wants birth control, they should pay for it themselves. It’s coming from those who find it acceptable to devalue women to the level of being objects for sexual gratification. The only way the Obama camp is attempting to get the female vote is by promoting abortion and free birth control. It’s degrading that the Obama campaign thinks the only way to reach female voters is an appeal to sexuality. I’d like to tell the President and the campaign something: women are not identified solely by their sexuality. Women are college students needing employment, women are business owners nervous about the economy, and women are mothers wanting opportunity for their children. It would be wise to abandon the obsession with women’s reproductive health (which is getting boring, and a little weird, to be honest) and focus on issues that are actually more pressing issues to women. Like jobs. The economy. National security. Oh, and Libya.

Thankfully, Steven Crowder provided some comic relief from this campaign drudgery with his parody of the Lena Dunham ad. Liberals will most likely think the original ad is a riot—however I’m highly offended at the campaign’s continued exploitation of women when they are clearly playing upon scare tactics and emotional appeals to get votes. When a campaign runs on Big Bird and “binders,” and the President calls his opponent a “B.S’er,” one cannot expect a high level of maturity or class.

Sarah Hinds | Webster University | @Sarah_Hinds76 

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