Recently, an awesome, powerful new ad from Walmart, narrated by Mike Rowe was released on the company’s website and Youtube channel. “At one time I made things and I took pride in the things I made,” Rowe’s voice says in the video, speaking from the perspective of the factory as related images play out across the screen, providing a visual backdrop for the crippled domestic manufacturing industry. As lights turn on and machines begin to whir, the tone becomes more positive and uplifting. The commercial ends with onscreen text reading, “Over the next ten years, we’re putting $250 billion to work to help create new manufacturing jobs in America.”

From the official Walmart website comes this snippet of the official release:

At Walmart, we believe in making a difference on the issues our customers and communities care about. We believe we can create more American jobs by supporting more American manufacturing. Jump-starting the manufacturing industry and rebuilding the middle class requires a national effort by companies, industry leaders, lawmakers and others.

Together, we can help spark a revitalization of U.S.-based manufacturing. By making production more affordable and feasible in the United States, we can bring our customers more U.S.-made products and manufacturers can create more jobs in America.

When you add up what we spend each year, our pledge is to buy an additional $250 billion in American products.

We will accomplish this by working with suppliers to:
•Increase what we already buy of U.S. manufactured goods
•Source “new to Walmart” U.S. manufactured goods
•Re-shore the manufacturing of goods we currently buy by facilitating and accelerating efforts of our suppliers

In the face of millions of people dropping out of the workforce, and a stagnant economy, a major corporation – American, global, whatever – has decided to stand up and find a way to generate a profit that helps to restore a critical element of the American economic foundation and the catalyst for American jobs; domestic manufacturing. This could only result from an economic environment that increasingly embraces the ideas of Right-to-Work and private sector growth and opportunity.

This is Walmart investing in America in an effort to create value for their customers and communities – now and into the future. This is the face of capitalism and the free market. This is an American corporation fulfilling – out of its own long-term interest in profit – promises that President Obama never dreamed of actually achieving. This is an American corporation saying “yes, we did build that.”


Vladimir Davidiuk | University at St. Thomas | @VladDavidiuk