In a recent Washington Post article, a company named Carafem is setting up a new business model that it hopes will remove the negative connotation associated with abortion. The company, based out of Maryland, is set to advertise for their spa-like abortion clinic. The clinics will only offer the abortion pill, and “will have wood floors and a natural wood tone on the walls that recalls high-end salons such as Aveda.” Upon entering the clinic, Carafem hopes to greet each patient with a plush robe and tea. Melissa Grant, the vice president of health services for Carafem, said, “It was important for us to try to present an upgraded, almost spa-like feel.” Christopher Purdy, the president of Carafem said, “It’s fresh, it’s modern, it’s clean, it’s caring. That’s the brand we’re trying to create.”

I would hope that even the most moderate pro-lifers will be disgusted and horrified by this attempt to normalize murder. Carafem seeks to take away the stigma from abortion by modernizing and disguising the procedure with plush towels and wood accents. Providing a spa-like feel only dulls the sharp connotation that is regularly and justifiably associated with abortion and abortion clinics.

According to the Guttmacher Institute, 53 million abortions occurred from 1973 to 2011. 53 million. While this article isn’t meant to specifically focus on abortion statistics, it is always important to mention the staggering number of abortions that have occurred in this country. Attempting to normalize this reprehensible practice sets a tone that, if you have unprotected sex and become pregnant because of it, you will not only be are able to free yourself of the consequences of your actions by killing your child, but you can do so in the comfort of a salon. At Carafem, one can relax in a robe, drink tea, and kill an unborn child.

When did killing an unborn child become such an easy and comfortable task? Companies like Carafem further contribute to the moral decay of American society. They seek to humanize and de-stigmatize an act that stops a beating heart. With the “dolling-up” of abortion, it starts the slide down a slippery slope that will most certainly lead to more abortions in ways and environments that will make abortion seem like a typical procedure. When this happens, we will have reached an even greater level of moral degradation that will cause us to devalue life even further.

While companies like Carafem are still in early stages (the first location won’t open until later this month), it is certainly frightening to know that these practices exist–or, worse, that these kinds of businesses may start being founded nationwide. It is time to stop the attempts to “modernize” abortion and make it an easier topic to discuss. Abortion is reprehensible, and so is reducing it to going to a spa.